How to Create a Professional Marketing Plan in 10 Easy Steps

A live Webinar with Don Fenton

This two-hour webinar is designed for executives, planning team leaders, marketing officers and communications specialists who are responsible for marketing and the image of the organization.

Register Now Webinar Dates & Locations Fees

How to Create a Professional Marketing Plan features key elements from Don’s popular marketing lectures at the University of Toronto and draws upon his executive experience with Fortune 500 companies and international advertising and public relations agencies.

The webinar will give you the valuable tips, insights and strategies you need to build your own marketing plan in a fun and stimulating learning session.

Don Fenton has won communication awards from the International Academy of Communications Arts & Sciences, the Financial World Awards in New York, The Financial Post Annual Report Awards (Bronze and Gold award) and The United Nations Environmental Protection (UNEP) Award.

Prior to the webinar, registrants will receive a template and guide detailing the points to be covered. After the webinar, registrants will receive an audio recording of the session.

How to Create a Professional Marketing Plan covers:

• The 10 critical steps to building an effective marketing plan
• The strategic focus and plan in 5 parts
• The most effective way SWOT analysis format
• Defining the market, competitive analysis and market potential
• Identifying key points of difference, the USP and market positioning
• The marketing program and how to define and capitalize on the 4Ps
• Sales forecasting, implementation and evaluation

For more information about How to Create a Professional Marketing Plan as well as Don Fenton’s public workshops please visit www.donfenton.com.

 

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