Concepts and Principles of Strategic Communications

This live webinar examines the fundamental concepts and principles upon which any successful communications strategy, program or initiative is based.

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Topics include:

• Communications as persuasion
• Triggers of persuasion
• Residual good will and ill will
• Being proactive
• Enlightened self-interest
• Coincidence of self-interest
• Informed decision-making
• The psycholinguistic phenomenon: The medium is the message and you are the medium

 

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