Crisis Communications Implementation

This second step in preventing crises from becoming PR disasters is to communicate effectively and efficiently with key stakeholders and the media once disaster strikes – and Crisis Communications Implementation will give you the essential tools for this vital task.

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Topics include:

• When to initiate media coverage – and when not to
• Content of your initial communications to the media and stakeholder groups
• Ongoing communications
• When the media get it wrong
• Evaluating public attitudes to restored lost good will

 

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