Strategic Communications Planning

Strategic Communications Planning imparts the theoretical and practical knowledge required to create communications strategies and to plan individual communications initiatives that will help your organization attain its goals and objectives

Register Now Webinar Dates & Locations Fees

Topics include:

• The differences in content and purpose between strategic communications plans and plans for specific communications programs and initiatives.
• The six-step Critical Path for effective communications planning:

1. Identify and analyze corporate and communications goals and.
2. Define and analyze key internal and external publics.
3. Identify and analyze communications opportunities.
4. Identify key points.
5. Identify and implement communications tools and activities.
6. Develop evaluation benchmarks.

 

---