Generating Positive Media Coverage

Generating Positive Media Coverage is a highly acclaimed two-day comprehensive workshop for those involved in the planning, approval or implementation of media strategies and programs.

Register Now Workshop Dates & Locations Fees

The workshop covers media relations from A to Z, and teaches the most effective ways of getting your story told by the media in the way that you want it told.

Agenda

• Why be proactive - building "residual goodwill."
• The twelve-step Critical Path towards a successful media relations program.
• Building your relationship with the media..
• Seven axioms for productive media relations.
• Getting your story to the media.
• What makes a story newsworthy.
• Enhancing the news value of your story by using:
  • Speaking platforms
  • Special events
  • One-on-one interviews
  • Op-ed page articles
  • Editorial board meetings
  • Community newspapers
  • Trade publications,
• Writing effective newsworthy news releases.
• How to prepare for and give effective media interviews.
• When and how to hold a news conference.
• Issues management.
• Communicating in crises.
• What to do when the media get it wrong.
• How to evaluate the media coverage you receive.

 

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