Ed Shiller's informative and engrossing media relations manual is widely read by public relations practitioners and executives and is used as a university and college textbook.

Here's what the reviewers say:

This book is required reading for anyone -- especially the executive -- who is (or should be) communicating with the media.
Robert Stephens, The Globe and Mail

Shiller has written a useful step-by-step manual, in which he includes case studies of how he got his clients' messages into the news.
Anthony Westell, The Toronto Star

Author Ed Shiller has written a concise primer for corporate managers to improve their companies' relations with the media. . . . [It] should be required reading for all chief executive officers, who are the people most journalists want to interview and are, after all, ultimately responsible for their companies.
Jaimie Hubbard, The Financial Post

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The Canadian Guide to Managing the Media
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