This half-day workshop teaches how to prevent crises from becoming PR disasters. You will learn how to create an effective crisis communications plan, when to initiate media coverage -- and when not to -- once a crisis does occur and how to ensure that the media tell your side of the story.

Agenda

• Defining a crisis
• Establishing internal lines of communication
• Designating spokespersons
• Creating contact lists
• Anticipating crises
• Setting your course of action
• Determining the most effective media messages
• Communicating with other key publics
• Maintaining control
• Reestablishing lost goodwill

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