Customized and Confidential
In-House Workshops or
Private Sessions for Executives and Spokespersons with Ed Shiller

Training Approach and Outcomes

Every media interview is an opportunity for spokespersons to communicate with the various stakeholders and publics upon whom the well being of their organization depends. At the same time, a spokesperson’s effectiveness depends as much upon nonverbal communication as on the literal meaning of the spoken word. How something is said - tone of voice, inflection, eye movement, body language - greatly affects credibility and persuasiveness.

Consequently, Ed shiller's training program builds upon three main pillars:

1. Creating the most powerful and appropriate speaking points that are relevant to the questions reporters ask.
2. Developing those attitudes and mind sets that will result in the most effective nonverbal communication.
3. Expressing oneself with confidence, knowledge and credibility in any kind of media encounter with any kind of reporter.

The ensuing media coverage will accurately reflect what you want to convey. It will minimize the likelihood that your statements will be misrepresented, taken out of context or otherwise distorted. And it will greatly help you and your organization successfully navigate through the perils of crisis and controversy.

Simulated interviews

The video-taped interviews that each participant undergoes replicate the rigours of actual media encounters and provide you with the opportunity to apply the lessons of the session.

Customized training workshops

Ed Shiller will work with you to develop a media training program that's tailor-made for you and your organization, both as to content and format.

The content can be expanded to include any specific media policies and procedures of your organization. The basics of media interviews can be covered in greater detail for trainees with little or no media experience. Greater emphasis can be placed on simulated video interviews for experienced spokespersons who want to enhance their skills. And the session can focus on any particular issues facing your organization or on the types of media situations that you are likely to encounter.

As to format, Mr. Shiller will be pleased to design a program to accommodate one person or large groups in sessions ranging from a half day to two days or more - depending on your specific requirements.