Because the television camera picks up even the smallest detail, how people perceive you, your organization and your message will depend not only on what you say, but also on how you say it, how you look and how you act. Follow these tips to ensure that you put your best self forward.
1. If you don't know the answer to a question, say something like, "I don't have the exact number (or whatever is relevant) at my fingertips, but (and here weave in an appropriate key point)." Use this technique for radio, as well.
2. Appear relaxed on camera by doing breathing and stretching exercises just prior to the interview.
3. Wear appropriate business attire - do not give interviews in shirtsleeves.
4. Remove any jewellery or accessories that have shiny, reflective surfaces; clank, jingle or sway, or appear ostentatious.
5. Don't wear jackets, shirts or blouses with intricate patterns of contrasting shades or colours - they will shimmer on the screen.
6. Maintain eye contact with the interviewer at all times.
7. Never look into the camera - except when doing "double-enders"; that is, when you and the camera are in one room and the interviewer is talking to you - via a remote audio hookup - from somewhere else.
8. Avoid licking your lips, squinting, rolling your eyes and excessive blinking. All of these movements make you look squeamish.
9. Speak distinctly in your normal volume - and be sure to vary pitch and pace as you would in normal conversation.
10. Don't speak until you have something to say - avoid excessive "um"s and "er"s to fill the silence while you're thinking.
11. Remain immobile below the neck - do not gesture with your hands.
12. When sitting at a desk, lean slightly forward, place your forearms on the table and clasp your hands.
13. When sitting in an armchair, cross your legs at the knees, lean slightly forward, clasp your hands and let your arms fall into your lap.
14. When standing, place your feet about 12 inches apart, one leg slightly in front of the other, and either let both arms drop to the side, or bend one arm 90 degrees at the elbow.
15. Allow your head to move naturally as you speak. As a result, you will automatically - and without conscious effort or affectation - do such things as nod your head, raise your eyebrows or knit your brow to emphasize a point and to enliven your presentation. | 
